Tuesday, October 11, 2005

 

Timeshare Resale Brokerage Partners with Trusted Real Estate Name

RISMEDIA, Oct. 4, 2005—The world’s largest timeshare resale brokerage joined with GMAC Real Estate to form International Properties GMAC Real Estate, uniquely showcasing a wide selection of vacation properties from around the world. The well known, respected, and trusted GMAC Real Estate brand lends added credibility to the timeshare resale organization. Using proven marketing strategies and techniques, GMAC Real Estate boasts a 94% customer satisfaction approval rating.

Enhanced by the prestige of the GMAC name, the company’s sales increase steadily each quarter. Located in Orlando, Florida, between the Marriott, Ritz Carlton, and Hilton resorts near Sea World and the Orange County Convention Center, International Properties GMAC Real Estate attracts walk-in business from the tourism-heavy area. In addition to pervasive local marketing that draws in foot traffic, the company advertises nationally to continue the tradition of making sales over the phone and through the Internet.

Joining the timeshare resale giant is its sister company, Timeshares Only, the largest timeshare resale marketing agency in the world. Currently, 95% of International Properties GMAC Real Estate’s sales come from the Timeshares Only inventory. The success of International Properties GMAC Real Estate proves the efficiency and effectiveness of associating with a trusted international organization.

International Properties GMAC Real Estate, the world’s largest timeshare resale brokerage, specializes in selling timeshare properties such as Marriott, Hilton, World Mark, Trend West, the Manhattan Club, and other luxurious resorts in locations including Orlando, New York City, Las Vegas, Myrtle Beach, Lake Tahoe, Cancun, Hawaii, Florida, California, Arizona, Aruba, Mexico, and the Caribbean. Utilizing an extensive marketing campaign, International Properties GMAC Real Estate is the premier venue to buy timeshare, sell timeshare, and rent timeshare.

Comments:
The travel industry can take a cue from time share owners who haven't been put off by world events.

People who travel to timeshare properties haven't contributed to the downturn in travel since terrorism has become a household word.

Time shares are considered an important segment of the growing second home market.

According to a recent American Resort Development Association (ARDA) report, 91 percent of time share owners will continue to travel over the coming year in spite of war time circumstances, while only three percent state that they will not travel at all.

A time share, also known as a vacation purchase, is typically a purchase of fully furnished accommodations (perhaps a condo, townhome, villa or other property) -- rather than a realty property purchase -- to be used for a period of time each year. Timeshares are sold for a percentage of the full cost of ownership and are not deeded as property ownerships. Financed by consumer loans of five to ten years, the purchase buys a forever-vacation at the purchase resort or exchange location or a vacation for a predetermined number of years. Owners share both the use and the costs of upkeep of their unit and the common grounds of the resort property.

The ARDA says there are 1,571 timeshare resorts in the U.S., up from 1,204 in 1997. January 1997, when 1,204 were identified. Consumers own more than 130,000 timeshares nationwide with Florida, California and South Carolina the leading states.

Before the recent travel-after-terrorism study, the ARDA said 86.8 percent of time share owners use their timeshare at the home resort or exchange them for travel elsewhere while 6 percent offer them for free to family and friends or for rent and 6.5 percent of timeshare weeks went unused with 0.7 percent unaccounted for.

ARDA's travel-after-terrorism survey also found:


51 percent indicate that the military action in Iraq will have no impact on their travel plans for the next year, while only 20 percent indicate that it will have a strong impact.

78 percent indicate that they will continue to travel by air, while only 6 percent state that they will not.

43 percent said that they are more likely to travel to destinations closer to home, while 21 percent are no more likely to travel to destinations closer to home.

24 percent said that they are more likely to travel by car to a destination they would have flown to in the past, while 39 percent are no more likely to do so.

41 percent said that they will fly domestically, but not internationally, while one in four 23 percent state that nothing has changed.
The survey indicates timeshare owners remain dedicated travelers. Eighty percent of timeshare owners say their vacations are much more consistent since they purchased a timeshare.
 
Although eBay has carried a modest number of timeshares and fractional-ownership listings in its real estate area for over a year, the venture scheduled for launch today provides new, consumer-friendly tools such as the first online "value estimator" for timeshare units, fixed-fee closings including title and recordation work, and enhanced marketing assistance for unit sellers.

The venture also includes a formal link between eBay and a newly-created group of the timeshare industry's largest-volume resort developers led by Marriott Vacation Club International, among others. The developer group calls itself "Timeshare Nation" and will market members' units via eBay. Also participating in the new venture to market re-sale timeshares will be Century 21 Vacation Properties.

One effect of the beefed-up eBay presence in timesharing should be to provide far greater liquidity to a real estate product traditionally known for its illiquidity. Owners of timeshares historically have had major difficulties in re-selling their units, in large part because no true secondary marketplace has existed. As a result they often have had to list their units with realty agents who demanded heavy sales commissions -- up to 40 percent -- or list them with poorly-promoted auction services that produced pennies on the dollar.

The entry of eBay -- a globally-known, well-respected marketing platform with 42-plus million registered users and modest fees -- is likely to radically change all that.

"I fully expect that eBay will become the MLS (multiple listing service) for timeshares," said eBay Real Estate general manager Doug Galen, in an exclusive interview with Realty Times.

"It's a big market (for timeshares), it has not been well served, and that has hurt the sales of new timeshares," he said. Galen estimates that there are 5 million timeshare owners around the world, 2 million in the United States. The eBay connection should save individual re-sellers and developers substantially on marketing costs: The standard charge is $50 for a 10-day listing, $100 for a 30-day listing.

The new "valuation estimator" tool, tapping into online title, appraisal and prior resale databases, will cost $35 for those who wish to use it. The marketing package -- dubbed "SuperLister" --draws on a database of photographs and resort descriptions maintained by Dynetech, Inc., and will cost users $15 per package. Post-sale closing and title services -- traditionally a headache and large expense for re-sellers -- will be available as a flat-fee, $395 option through a joint venture between Dynetech and Chicago Title and Trust Co.

Timeshares traditionally have been marketed by developers using costly, sometimes controversial methods. Many of the early timeshare resort communities were promoted through prizes, "free trips" awarded by direct mail, free meals and other giveaways that occasionally drew the attention of state and federal regulators. Some developers hawked their units by paying promoters to walk down beaches and through shopping areas to pull in potential buyers with giveaway gimmicks.

In recent years, the timeshare industry has been transformed by the arrival of some of the nation's best-known hotel development and management companies -- Ritz-Carlton, Hyatt, Marriott, Hilton and Sheraton -- into the field. Their now-dominant presence has given timesharing a financial stability and quality level that was sorely lacking in the industry's star-up years during the 1970s and 1980s. Ebay's entry as a place to buy and sell units should move the industry in that direction even further.
 
Although eBay has carried a modest number of timeshares and fractional-ownership listings in its real estate area for over a year, the venture scheduled for launch today provides new, consumer-friendly tools such as the first online "value estimator" for timeshare units, fixed-fee closings including title and recordation work, and enhanced marketing assistance for unit sellers.

The venture also includes a formal link between eBay and a newly-created group of the timeshare industry's largest-volume resort developers led by Marriott Vacation Club International, among others. The developer group calls itself "Timeshare Nation" and will market members' units via eBay. Also participating in the new venture to market re-sale timeshares will be Century 21 Vacation Properties.

One effect of the beefed-up eBay presence in timesharing should be to provide far greater liquidity to a real estate product traditionally known for its illiquidity. Owners of timeshares historically have had major difficulties in re-selling their units, in large part because no true secondary marketplace has existed. As a result they often have had to list their units with realty agents who demanded heavy sales commissions -- up to 40 percent -- or list them with poorly-promoted auction services that produced pennies on the dollar.

The entry of eBay -- a globally-known, well-respected marketing platform with 42-plus million registered users and modest fees -- is likely to radically change all that.

"I fully expect that eBay will become the MLS (multiple listing service) for timeshares," said eBay Real Estate general manager Doug Galen, in an exclusive interview with Realty Times.

"It's a big market (for timeshares), it has not been well served, and that has hurt the sales of new timeshares," he said. Galen estimates that there are 5 million timeshare owners around the world, 2 million in the United States. The eBay connection should save individual re-sellers and developers substantially on marketing costs: The standard charge is $50 for a 10-day listing, $100 for a 30-day listing.

The new "valuation estimator" tool, tapping into online title, appraisal and prior resale databases, will cost $35 for those who wish to use it. The marketing package -- dubbed "SuperLister" --draws on a database of photographs and resort descriptions maintained by Dynetech, Inc., and will cost users $15 per package. Post-sale closing and title services -- traditionally a headache and large expense for re-sellers -- will be available as a flat-fee, $395 option through a joint venture between Dynetech and Chicago Title and Trust Co.

Timeshares traditionally have been marketed by developers using costly, sometimes controversial methods. Many of the early timeshare resort communities were promoted through prizes, "free trips" awarded by direct mail, free meals and other giveaways that occasionally drew the attention of state and federal regulators. Some developers hawked their units by paying promoters to walk down beaches and through shopping areas to pull in potential buyers with giveaway gimmicks.

In recent years, the timeshare industry has been transformed by the arrival of some of the nation's best-known hotel development and management companies -- Ritz-Carlton, Hyatt, Marriott, Hilton and Sheraton -- into the field. Their now-dominant presence has given timesharing a financial stability and quality level that was sorely lacking in the industry's star-up years during the 1970s and 1980s. Ebay's entry as a place to buy and sell units should move the industry in that direction even further.
 
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