Wednesday, March 22, 2006
Silverleaf Resorts, Inc. Opens Its First Off-Site Sales Showroom; Second Sales Showroom Scheduled to Open in August 2006
Silverleaf Resorts, Inc. (AMEX:SVL) today announced it has opened its first off-site timeshare sales showroom. This facility is centrally located in the Dallas/Fort Worth Metroplex in Irving, Texas.
Silverleaf President Sharon K. Brayfield commented, "We have received a very positive initial response to the opening of our Dallas/Fort Worth off-site sales showroom. Our sales have been historically conducted primarily through the on-site sales centers located at our resorts. This process required potential new members to visit one of our resorts to learn the benefits of our timeshare vacation ownership products. Our new Dallas/Fort Worth showroom allows us to offer new prospects in this marketplace a convenient off-site alternative to experience the amenities each of our 13 resorts affords without leaving their own community. We believe that we will also see an increase in our current Friends Plus member referral program in Dallas/Fort Worth because of the access and convenience a visit to the showroom provides."
In addition to the opening of its Dallas/Fort Worth sales showroom, Silverleaf announced plans to open a second off-site sales showroom in Lombard, Illinois, a suburb of Chicago. The anticipated opening for this showroom is August 2006. Silverleaf has been serving the Illinois market since 1998, when its Fox River Resort was opened 75 miles west of Chicago. "By placing our second off-site sales showroom in Chicago, we can more efficiently expose the greater Chicago market -- with a population of over 10 million -- to the quality and services of our vacation resorts," Ms. Brayfield noted.
The sales showrooms in Dallas/Fort Worth and Chicago will each be operated under the name of "Silverleaf Vacation Store." Each will offer prospective members an interactive experience of Silverleaf's resorts, including a photo gallery and film presentation profiling each of Silverleaf's 13 current timeshare resorts. The two showrooms, which range from 15,000 to 16,000 square feet in size are estimated to cost approximately $1.2 million each to construct and will each employ approximately 30 to 40 sales personnel.
Ms. Brayfield said, "We view off-site timeshare sales showrooms as a key part of our strategic growth plan for the future. According to our projections, following an initial start-up period each showroom can generate between $10 million to $12 million in annual timeshare sales to new members."
Based in Dallas, Texas, Silverleaf Resorts, Inc. currently owns and operates 13 timeshare resorts in various stages of development. Silverleaf resorts offer a wide array of country club-like amenities, such as golf, swimming, horseback riding, boating, and many organized activities for children and adults.
Silverleaf President Sharon K. Brayfield commented, "We have received a very positive initial response to the opening of our Dallas/Fort Worth off-site sales showroom. Our sales have been historically conducted primarily through the on-site sales centers located at our resorts. This process required potential new members to visit one of our resorts to learn the benefits of our timeshare vacation ownership products. Our new Dallas/Fort Worth showroom allows us to offer new prospects in this marketplace a convenient off-site alternative to experience the amenities each of our 13 resorts affords without leaving their own community. We believe that we will also see an increase in our current Friends Plus member referral program in Dallas/Fort Worth because of the access and convenience a visit to the showroom provides."
In addition to the opening of its Dallas/Fort Worth sales showroom, Silverleaf announced plans to open a second off-site sales showroom in Lombard, Illinois, a suburb of Chicago. The anticipated opening for this showroom is August 2006. Silverleaf has been serving the Illinois market since 1998, when its Fox River Resort was opened 75 miles west of Chicago. "By placing our second off-site sales showroom in Chicago, we can more efficiently expose the greater Chicago market -- with a population of over 10 million -- to the quality and services of our vacation resorts," Ms. Brayfield noted.
The sales showrooms in Dallas/Fort Worth and Chicago will each be operated under the name of "Silverleaf Vacation Store." Each will offer prospective members an interactive experience of Silverleaf's resorts, including a photo gallery and film presentation profiling each of Silverleaf's 13 current timeshare resorts. The two showrooms, which range from 15,000 to 16,000 square feet in size are estimated to cost approximately $1.2 million each to construct and will each employ approximately 30 to 40 sales personnel.
Ms. Brayfield said, "We view off-site timeshare sales showrooms as a key part of our strategic growth plan for the future. According to our projections, following an initial start-up period each showroom can generate between $10 million to $12 million in annual timeshare sales to new members."
Based in Dallas, Texas, Silverleaf Resorts, Inc. currently owns and operates 13 timeshare resorts in various stages of development. Silverleaf resorts offer a wide array of country club-like amenities, such as golf, swimming, horseback riding, boating, and many organized activities for children and adults.
# posted by John @ 3:28 AM 
