Tuesday, April 18, 2006


Georgi Bohrod & Associates Marketing Helps Timeshare Industry

Georgi Bohrod’s role in changing the public perception of the timeshare industry is widely acknowledged. She has received awards for collateral material design, interactive media design and public relations campaigns. Most recently she received an ARDA (American Resort Development Association) Silver Award for Villa La Estancia (Cabo San Lucas) Home Owners Materials.

A graduate of Northwestern University, Bohrod has spent most of her professional life as a writer, and public relations and marketing professional. Her primary focus is on the travel, timeshare resort, fractional ownership, and real estate industries.

Most recently, after piloting her own company for a decade, she left to become director of marketing and public relations of Timeshare Resort Communications where she spearheaded the marketing, design and public relations campaign for the merger of Resort Communications and International Resort Management into ResortCom International, a leading financial and management services entity in San Diego. She returned to the helm of her own organization in June 2004.

Georgi Bohrod & Associates are credited with the industry brand positioning and consumer public relations campaign for the World’s Finest Timeshare Resorts, an exchange organization for fractional and private residence clubs which was recently sold to Cendant as the hub of its Registry Collection.

“We are proud of our consortium of writers, designers and creative people who can bring fresh thoughts and new looks into the timeshare industry,” said Bohrod. “Our work focuses primarily on marketing strategies, collateral materials and public relations campaigns in both the Business to Business and Consumer markets.”

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