Thursday, April 13, 2006


Hyatt Timeshare Resorts and Cranium(R) Announce Exclusive Partnership

Hyatt Timeshare Resorts today launched the newest addition to its portfolio of family-friendly offerings with an exclusive partnership with Cranium, Inc., the company that reinvented the board game category in 1998 with the launch of Cranium® and a pledge to give everybody the chance to shine. Together, Hyatt and Cranium are partnering to offer Hyatt guests full access to a Cranium Game Library plus the time to play together during "Fun Family Hour" at Hyatt's 18 stunning resort properties in the continental U.S., Hawaii and the Caribbean. Cranium games also will be available for advanced purchase through the new Hyatt E-Concierge, a service that allows families to plan vacation itineraries weeks in advance of their stay. Additionally, families will be greeted with a signature Cranium welcome gift throughout the summer months.

The Cranium partnership complements Hyatt Timeshare Resorts' already established menu of family-friendly amenities such as extraordinarily designed pools, Camp Hyatt and action-packed activities indigenous to each timeshare resort area. In an increasingly digital age, this partnership emphasizes opportunities for families to take the time to unplug, unwind and engage in fun together.

"At every Hyatt Timeshare Resort families can participate in creative, fun and culturally relevant activities such as etching silver jewelry with the Hopi Tribe at the Hyatt Regency Scottsdale Resort & Spa or surfing lessons in Hyatt Regency Huntington Beach," explains Jeff Flater, assistant vice president, Hyatt Timeshare Resort Marketing. "Cranium's emphasis on laughter and togetherness blends well with Hyatt Resorts goal of encouraging family interaction on vacation."

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